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What is a Lead Generation Campaign?

It’s a structured process designed to attract potential customers, capture their details, and turn them into sales-ready leads for your business.

Why lead generation matters

  • ✅ Builds a pipeline of qualified prospects for your sales team
  • ✅ Reduces acquisition costs and improves ROI
  • ✅ Focuses your outreach on people who actually need your service
  • ✅ Provides measurable results (CPL, conversion rate, revenue)

How a campaign works

  1. Define: Audience, location, job titles, interests
  2. Attract: Ads, social media, referrals, landing pages
  3. Capture: Forms, sign-ups, opt-ins, chats
  4. Verify: Clean data, remove duplicates, validate emails
  5. Deliver: Final CSV/Excel list with campaign summary

Popular industries in Sri Lanka

Finance Real Estate Education Fitness E-commerce Travel

Target by city, district, or language (Sinhala / Tamil / English).

Delivery formats: CSV, Excel, Google Sheets.

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